The photo exhibition “#NOOLD” is a unique charitable project by fashion photographer Alexey Kuznetsov, known under the pseudonym Alex Musin. The exhibition aims to break stereotypes about age and beauty, demonstrating that true attractiveness knows no age.

As part of the project, over 200 vibrant images were created featuring models aged 60 to 80 who lead active lifestyles. The photo sessions were conducted without retouching, against a white background, and with carefully selected lighting to emphasize the natural beauty and individuality of each participant.

The exhibition had a charitable focus: During its run, funds were raised to assist elderly individuals. The collected funds were used to fulfill the wishes of 18 elderly residents from a small nursing home in the center of Saint Petersburg. They were gifted clothing, blankets, towels, and other essential items, as well as postcards with warm wishes from exhibition visitors.

The “#NOOLD” project became an inspiring example of how art can change societal perceptions, proving that beauty and youthful spirit are not dependent on age.